Where were you last week? Where you one of the lucky ones, attending LeWeb'10 in Paris?
Oh. No. You couldn't.
I can get that. But did you benefit from it?
You should have. Here's an example of "how".
As other key industry events, LeWeb'10 attracts hundreds - if not thousands - of people that, as a startuper, you must meet. I'm talking journalists, bloggers, VCs, angels and influencers.
But because your company's a startup, you have to allocate your (scarce) resources in the best possible way, on a daily basis, and to make a long story short, you had to (reluctantly) decide not to attend. Ok. Not THAT big deal. That would have been a major error if you hadn't take this opportunity to meet all those influencers and present your company.
That's precisely what I've organized for one of my beloved customer: Kwaga, the SmarterEmail semantic toolkit. We've organized a private tour of the Opera Garnier, home of the famous Phantom of the Opera. Key bloggers, influencers and journalists just looooooved it, and so did Kwaga ;-)
This opportunistic operation allowed Kwaga to meet key people and to establish relationship with them, while sharing a unique experience. This is exactly the kind of operation I encourage my fellow startupers to organize, think about, share and benefit from.
When you don't have the resources, think leaner ;-)
Do you have any other ideas of the kind to share? Please do so in the comments!
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