10/25/09

Time Warp - The Kwaga example





Here's a new example of how a website can evolve.

Kwaga's the great start-up of Mr Fabulous Geek aka @PhilippeLaval :-).

What I think very interesting here is the start-up way: when creating a 2.0 company from scratch, everything has to be invented along while the product itself is developed.

The inception of Kwaga is late december 2008, the period of this time warp is therefore very short: february 2009 to october 2009.

In 9 months, 3 different versions of the site have been released. Well actually not all of them: the "April version" hasn't. Why? Because they thought they would wait for the beta version of the product to be ready... and in the turmoil of the development, they re-thought the site.

Could mean that design has a kind of inner "use-by date" limit or that there are so many things at stake when creating a product, one can loose focus and must re-think so hard to get it back that the loop must go back to step zero before moving along.

Any way, enjoy this time warp!


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