Is pairing impairing?

You need shareholders, for sure.
Do you really need co-founders?

Saturday was Third shooting session of The Big Project aka TBP. Out of the four originally planned, only three startups showed up. Not that I'm complaining, three stratups were far enough for my SaturdayStartup delight.

The reason one of the startups didn't show up is because the three co-founders couldn't agree on the message they wanted to present.

It made me think of entrepreneur and leadership. And what stroke me was that quite often, once entrepreneurs have their "Great Idea", they start with selecting a co-founder (sometimes several) and then eventually they build a team around them.

Probably because at the early stages of the company, entrepreneurs a rarely able to propose any salary. So they propose bits of their Great Idea, and end up with co-founders instead of shareholders.

We all agree that startups require the combination of complementing skills. And quite often it goes like "the tech genius & the sales wizard" are proud to present you...

But then, the startup has to pitch in front of VCs, customers, potential partners etc. and the need (and the demand) for THE startup representative rises and could strike hard.

Who's going to be the Startup Spokesperson?
The Tech Genius (most of the time the core idea's genitor) or the Sales Wizard (whose best friends are often the first customers/partners)?
And then eventually - hopefully - who's going to grab the laurels of success?
(I have to admit, I never saw an argument about who's endorsing failures...)

Shareholders are proud of your success and encourage it. It grants them with great ROI.
Co-founders work hard and want their share of spotlight.

I believe and have seen it several time: the success of a company, its growth and expansion, is a single-person story. The story of the founder, the leader able to build a strong team around his/her ideas, with people excelling in areas where he/she doesn't.

On the other hand, I have witnessed extremely frequently the failure of great ideas and companies, due to resentment and fights for power between founders. It's sad. And could be avoided.

Sorry guys, but there aren't that many successful "tandem-like" companies.

That's why I think pairing can actually impair your company.

What do you think?