101 How-to: 3 Clichés about Homo Journalicus

Let's eradicate!

This is the first part of how-to get a nice article when being interviewed by the most worshiped dude of your galaxy: the journalist. Next one will cover the actual how-to prepare and conduct the interview.

Maybe I should point out that, as a communication person , I've been dealing with journalists for the best of the past 20 years (do I have to be THAT transparent???). Some are very nice fellas, and some are not. As in any other areas of our lives. My point here is to give a clear picture of the people we're (desperately) trying to reach to get the press coverage that will skyrocket the product/company/person we want to promote.

Note: feel free to search/replace "journalist" with "blogger"

Cliché #1 - Journalists are Divas
  • Wrong: they got bosses to whom they must sale the idea of an interview before actually carrying it. It takes them time and energy. I feel deeply sorry for you if you try to grab them when they just got their asses kicked by their boss... Or worse, by an infuriated someone they interviewed recently...
    Although I'm not saying that some aren't true Divas :-D

Cliché #2 - Journalists keep on trying to set you up
  • Wrong: they got that story that their boss is expecting (remember? they sold it hard, explaining why they should interview you...) and they're only trying to find enough matter out of the conversation to write a story - as interesting as possible :-s

Cliché #3 - Journalists are clueless dumb-asses
  • Wrong: you are the expert. That's basically the reason why they are seated in front of you, btw... So if by extraordinaire, the person in front of you doesn't seem to understand the idea that you're explaining, maybe you should ask yourself "why"... and try to re-formulate it in other words, with examples. Doesn't it sound wise?

Any other clichés that you can think of? Feel free to share!

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