How to benefit from major industry events... when you cannot attend them?

Where were you last week?
Where you one of the lucky ones, attending LeWeb'10 in Paris?

Oh. No. You couldn't.

I can get that. But did you benefit from it?
You should have. Here's an example of "how".

As other key industry events, LeWeb'10 attracts hundreds - if not thousands - of people that, as a startuper, you must meet. I'm talking journalists, bloggers, VCs, angels and influencers.

But because your company's a startup, you have to allocate your (scarce) resources in the best possible way, on a daily basis, and to make a long story short, you had to (reluctantly) decide not to attend. Ok. Not THAT big deal. That would have been a major error if you hadn't take this opportunity to meet all those influencers and present your company.

That's precisely what I've organized for one of my beloved customer: Kwaga, the SmarterEmail semantic toolkit. We've organized a private tour of the Opera Garnier, home of the famous Phantom of the Opera. Key bloggers, influencers and journalists just looooooved it, and so did Kwaga ;-)

This opportunistic operation allowed Kwaga to meet key people and to establish relationship with them, while sharing a unique experience. This is exactly the kind of operation I encourage my fellow startupers to organize, think about, share and benefit from.

When you don't have the resources, think leaner ;-)

Do you have any other ideas of the kind to share? Please do so in the comments!

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